Cohiba – A Legendary Pleasure – Garrido

Cohiba – A Legendary Pleasure – Garrido

A phrase repleted with conviction, the very essence of the exacting standards of
Celia Sanchez herself, transformed the word cobiba into the world’s most coveted
Habano brand for the most demanding of aficionados and connoisseurs alike.
In this work, Adargelio Garrido de la Grana (Cárdenas, 1958), a apecialist lawyer
in Industrial Property Law, reveals to his readers the story of a unique product
created by a humble but expert cigar roller, which, having been smoked by Fidel
Castro, has become a status symbol and a source of pride for those savoring its
exceptional qualities.

We shall call them Cohiba, that phrase by Celia which gave a name to the best
known of today’s Habano brands, is the title of this work, one rich in anecdotes and
hitherto unpublished details and inspired by the daily mission of the author to
protect and defend the brand from any devised attempts at piracy and
counterfeiting, not only by legal means, but through action, arguments and
demostrative proof of the product’s authentic Cubanness.

The book, a valuable historical report, replete with testimonies and useful facts
and illustrated by highly artistic images, also examines largely unknown aspects of
the brand’s evolution, the marketing strategy utilized and many other details of
interest to those researching the fabulous world of Habanos and who are charmed
by their noblest virtues.

Contains 160 informative pages